How Shane Closed 8 Roof Replacements Out of 18 Appointments in His First Month — a 44% Close Rate

Shane had tried marketing his roofing business himself, including running Facebook ads and working with another Facebook marketing company. The results fell short — leads came in already anchored to unrealistic "starting at" pricing from generic ads, so he'd show up to appointments already fighting price objections before he even got in the door.

We installed our system to generate high-quality, exclusive appointments for Shane. Every lead is called within 5 minutes of coming in, and our team gathers real details about the roof (age, type, size) so homeowners arrive at the appointment already informed rather than anchored to an unrealistic number. We also introduce Shane by name and photo in the ad itself, so by the time he shows up, homeowners already recognize and trust him — building an extra layer of credibility before the first conversation even happens.

18 appointments in his first month (July) 8 signed roof replacements — a 44% close rate 9 appointments already in the first week of the following month, with 2 already signed and 4 not yet visited Homeowners consistently described as "warmer" and already understanding their situation before he arrives, cutting down on wasted trips and price friction