How Heartland Exteriors Generated $648K in Roofing Revenue in 12 Weeks

Before working with us, Heartland Exteriors had tried other lead generation companies with disappointing results — including one agency that charged $7,500 for 25 leads, most of which were out of their service area or low quality (one was even an abandoned property). They needed a partner who could deliver leads that actually turned into booked, closeable jobs.

We built and ran targeted Facebook and Instagram ad campaigns for Heartland, paired with a dedicated sales process to qualify leads and book them directly onto the calendar — turning cold clicks into real appointments.

$648,775 in roofing revenue generated in 12 weeks 3,233% return on ad spend Facebook leads closing at a 71.43% rate Monthly revenue grew from $130K in month one, to $250K in month two, to nearly $500K in month three 21 jobs sold in the first month alone Close rate improved steadily as the process was refined, reaching close to 40%