How CRC Roofing & Renovations Generated $130K–$140K in a Single Month — and Grew From a Solo Owner to a $4M Business

CRC Roofing & Renovations, based in Lexington, was relying on Google Ads for growth but couldn't make the numbers work. With their previous provider, they were spending close to $7,000 a month and still couldn't land five sold jobs. In a market with over 100 competing roofing companies, they knew they couldn't out-spend the competition on Google and needed a different way to grow.

We built a Facebook and Instagram lead generation system paired with full appointment-setting and qualification — every lead is called, qualified, and booked directly onto the sales team's calendar, complete with detailed notes on the homeowner's situation (roof age, the issue, financing needs, etc.) before the rep ever arrives. That meant CRC's sales guys could walk into every appointment already prepared, cutting out the early "research" phase of a sales call and showing up to real, motivated buyers instead of tire-kickers.

9 jobs closed for roughly $130,000–$140,000 out of 23 leads in a single month — nearly a 50% close rate Appointments rarely cancel, and when they do, they're typically an easy reschedule rather than a lost sale Became CRC's #1 lead source — sales team previously had little faith in Facebook leads until appointment-setting was added Grew from a solo owner with no employees to a team of 4 sales guys (with plans to add more) CRC did $4 million in revenue this year, with a goal of hitting $6 million+ next year Over 2 years working together, with lead quality continuing to improve as the process gets refined